Hey everyone,I wanted to start a thread to dive into B2C marketing automation how it's evolving, what tools you're using, and how to actually drive real engagement (not just automate for the sake of it).With personalization and data privacy becoming more critical than ever, the landscape seems to be shifting quickly. Whether you’re in e-commerce, retail, or digital services, automation seems essential but what’s working now in 2025?Here are a few questions to get the discussion rolling:
- What automation platforms are you currently using (e.g., Klaviyo, Mailchimp, ActiveCampaign, HubSpot, etc.) and what do you love or hate about them?
- What kind of automated workflows are giving you the highest ROI? Abandoned cart, welcome series, SMS follow-ups, etc.?
- How are you balancing automation with authenticity and human touch?
- Have you started leveraging AI or predictive analytics in your marketing automation stack? If so, how?
- What’s your take on multi-channel automation email, SMS, push, social ads and how do you manage it all?
Would love to hear what’s working for you, what you’re testing, and what you’ve learned from past mistakes.Let’s make this a resource-rich thread for everyone trying to improve their B2C automation game. Looking forward to your insights!Cheers,Ecomfly
